Steve Daines, vice president at RightNow, explains how the CRM provider strives to deliver superior, ongoing customer service to its clients, even after implementation.

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Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with consumers. The big challenge in times of exchangeable pro ...

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Dave Goldberg is an entrepreneur-in-residence at VC firm Benchmark Capital, where he works to evaluate and identify investment opportunities. Benchmark has has $3.5 billion in capital under managemen ...

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Frank Addante is the CEO of the Rubicon Project, a company whose mission is to keep the Internet free by making it easy for web publishers to monetize their online assets.  Frank take ...

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Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging. Movoxx allows marketers to target their ads by geographic, demographic, or contextual pa ...

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BNET Director Jay Gulick explains why B2B marketers should provide customers with resources such as whitepapers, case studies and Webcasts instead of traditional display ads.

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